Toys Market

Baby & Toys catalog
  • Location: 1st Floor, District 1 of International Trade City.
  • Opening hours: 09:00-17:00(GMT+08:00),7x365, except a 15-day-close down during Spring Festival.

Yiwu Toys Market is the largest wholesale toys marketplace in China. Toys are also one of the strongest industries of Yiwu. You can find all big China toy brands like ULTRAMAN from Guangdong and GoodBaby from Jiangsu. Of course you'll also see tons of smaller brands and local non-brands.

There are around 3,200 stalls for electric toys, inflation toys, plush toys, toys for toddlers, toys for grannies... on the first floor in district one of Yiwu International Trade City .

Many shop assistants love playing their new or hot models outside their booth or in the lobby. The whole toys market is something like a live showroom.


A typical booth is about 4X4X3 meters, has two or three shop assistants, and displaying products as much as possible. Especially in the dolls section, many shops are fully packed with dolls.

 

The segmentation is good in Yiwu toys market is also good. You can find one stall only displaying tiny dolls, while its neighbor are having larger size ones. So it's very easy for browsing from outside.

Prices vary from a few cents for small buddies to a few hundred dollars for the newest best quality Transformers (the auto bots in the newest movie: Transformer 2), and you can find really good dollar store items here too. Minimum Oder can be as as small as dozens pieces.

Few stalls are willing to offer free samples. Most of them prefer you buy a sample first then deduct that money from your future orders. Buying a sample is usually a bit more expensive than the wholesale price.

Most of the shop assistants or shop owners, you can call them all "laoban", pronounced “Lorban”, have no difficulties quoting a price or dealing with simple questions in English. But if you want to go further, you need a translator.

The service quality improved significantly from last year after worldwide financial crisis hit this industry, but the overall service level still lags far behind of developed countries. But many "laobans" can still deliver good service.

 

 




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