| Into the Chen Yueqing in the shops of the International Trade City District, two factory outlet centers, and several pink and white, black and white leopard, zebra travel trolley case is particularly noticeable. Bright spots is a prominent wall of the shop after the “crown” logo, provided that the do suitcases business merchants are aware, “Crown” is one of the best luggage brand.
”While the people’s living standards improve, more and more people buy high-end luggage, but with the division of the regional market, the domestic market is increasingly competitive.” 15 years ago began selling brand suitcase Chen Yueqing now “crown” brand of Zhejiang Province, distributor, but he admitted that he occupied the domestic market share is gradually shrinking. “In the past, the markets of other provinces have not yet rise, Jiangsu, Anhui, Jiangxi and merchants to the Yiwu market purchasing a month to go four or five trucks suitcase is common,” said Chen Yueqing, manufacturers sales area divided into more detailed, and grew up after the other provinces of the agents directly to the manufacturers fight for power of attorney so that they can only control the marketing rights of the Zhejiang region.
Aware of the changes in the pattern of the domestic market, early 2003, Chen Yueqing side of the suitcase of domestic business, he turned to foreign markets, began to engage in export production and management of the handbag. Was the Middle East market in Yiwu merchants due to the large amount of procurement, they welcomed by the Yiwu market dealers, but I would think that the price war in order to cater to the needs of customers in the Middle East simply is not conducive to long-term development. “Chen Yueqing the beginning, put female package consumer groups in the U.S. and European markets, specializing in R & D and technical staff hired from Guangdong, production and operation of high-end handbag.
Suitcase for the domestic market sales, the shops of the International Trade City as a sales base; handbag sales for Europe and the United States market by overseas e-commerce, in the form of the exhibition to expand the market, “said Chen Yueqing, two completely different business model to achieve correct his luggage in the domestic foreign trade.