With the continuous expansion of the Internet and become more sophisticated, and the rapid development of foreign trade of e-commerce in the rise of the world, had a profound impact on changes in the pattern of the world economy and trading system.Recently, a foreign trade e-commerce forum held in Yiwu, hundreds of foreign trade e-commerce pioneer, “walked in, a fierce ideological collisions generate sparks in order to resolve doubts in the current business, explore how physical market and the virtual market mutual promotion and common prosperity.
Foreign trade direct marketing dilemma
Forum led by the Speaker by the several e-commerce industry veteran, described the advantages of foreign trade network of direct sales through a series of humorous video audio and video in layman’s language features and how to become an excellent foreign trade network operators. Each expert had finished, the organizers in particular to set up an interactive question and answer session, participants to the guests to consult the relevant issues, the experts site to answer, given the depth of analysis and explanation from the different levels and angles, vivid case analysis of the interaction, so that The network operators have benefited here.
Zhang Na is one of them. She made a more than three years of foreign trade “Taobao”, this road network operators to go is not flat. Through the platform has given way to reduce some of the intermediate links, and lower costs, but still appear to the development of the “bottleneck”.
”I mainly sold in Yiwu small commodities, the international postal fee is also higher than the value of goods, the costs go up.” Zhang Nuoti out a long-standing problem of the mind confused. For example, a commodity to sell $ 10 “express” price costs may be up to more than 100 yuan, so that the profit rate is not high. Is similar to the “letter” sent to a small number of foreign buyers most likely will not “Renzhang”, even if the receipt of the goods as not received, he suffered a loss.
”This is a common problem facing the development of electronic commerce on the network of direct sales of foreign trade is more prominent.” By selling network CEO Liu Xiangdong said, the better way to solve this problem is to target goods shipped to and stored in a foreign country warehouse, reducing logistics delivery time, and save part of the postal charges. “However, these intangibles to increase the business risk of the seller.” Is to take large pieces of furniture sofa, if it is real-time trading, commodity quality inspection, customs, and a series of links to the customers home and takes too long, the most critical The single piece sent from China, logistics costs are a seller can not afford. In this case, the traditional mode of foreign trade is difficult to have a new breakthrough.
”One-stop network of direct sales platform
Domestic net sales with foreign net sales, a very different sales platforms, cargo selection, promotion strategies, payment method, there are differences. How safe, convenient, and the money withdrawn from circulation? How zero cost, zero risk for massive foreign trade sourcing? How to choose a suitable and reliable logistics partner, so that the goods reach the hands of users in a timely and accurate manner?
Liu Xiangdong said, is to do the integration of this resource, providing small and medium-sized sellers of foreign trade network to direct “one-stop” service. “Just find any one of our Alliance, from the establishment of the station to the stocking, and then promotion, pay, logistics, etc., can easily get to.” Provide support for one-stop business Google, Mead extension, PayPal , by selling network and 4PX Express. “We have established a global warehouse system in the United States, Britain, Germany, Australia and other places, Yiwu is a city with potential development, we plan to Yiwu market, the network will also be incorporated into the Union units, complicity new development.”
The net sales of foreign trade from the traditional foreign trade to the foreign trade of traditional B2B (business marketing relationships between enterprises), and then the small wholesale of foreign trade in this process has been reduced by some of the intermediate links. “Now we have to promote the foreign trade B2C (business customers), which will improve the earnings amount to more small and medium-sized network operators,” said Liu Xiangdong, sellers try to do the core part is the use of their limited resources to concentrate on improving the ability to sell reach money-making purposes. everything else may be left to a professional third-party service providers. “, by selling network registered membership of more than 10,000, more than 1,000 suppliers of goods online goods exceeded 20,000 skus (stock out of units of measurement).
Relevant person in charge of the Yiwu market network Wu said, in the face of foreign trade net sales this season, “one stop” resource integration services are fast, sail the “Blue Ocean” requires not only an astute and more reliable, improve “logistics services.”